Internet Cafe Sweepstakes Providers How can a store surrounded by competition increase same store sales? We get this question tons . and that we see tons of stores succeed and a few fail. So what is the secret? The answer? there’s not one. Just diligence and a couple of principles like those employed by McDonald’s. In fact, a recent story within the Wall Street Journal reported on McDonald’s success at raising overall revenues by that specialize in existing stores and increasing the menu offerings. This got me brooding about sweepstakes and two highly competitive markets: Florida and North Carolina. Here’s my advice:
First and foremost: Have. A. Good. Manager. If your store doesn’t have an enthusiastic, disciplined, responsible, creative, accountable, likable manager, you’re in trouble.
Have promotions and offerings for all segments of your customer base; the large spenders also because the value seekers. This philosophy has worked well for McDonald’s in their menu offerings. they’re ready to offer value meal products also as premium beverages. And their sales are up!
Create these new customer appreciation promotions and advertise them with start and end dates within the store through word of mouth and signage and any printed advertising.
Budget adequately for any events or promotions! Discontinuing or shorting a promotion within the middle of a campaign is bad! Customers get very bent out of shape and justifiably so.